Web3’s Creator Revolution: Will LUKSO Free Artists from Big Tech’s Grip?
LUKSO’s new COO reveals how Web3 can end deplatforming, empowering creators with ownership and freedom! Is this crypto’s big break?
On May 15, 2025, Jan-Oliver Sell, LUKSO’s new Chief Operating Officer and former Coinbase Germany Managing Director, shared a game-changing vision for online creators in an interview with crypto.news. LUKSO, a blockchain focused on creative economies, aims to use Web3 to dismantle centralized platforms’ control, which often leaves artists vulnerable to deplatforming. Sell argues that Web3 offers creators true ownership of their content, audience, and revenue, bypassing gatekeepers like social media giants.
Why does this matter? Centralized platforms can censor or demonetize creators without warning, stifling innovation. LUKSO’s Universal Profiles and standards (LSPs) let artists monetize directly, build on-chain reputations, and experiment freely. Sell highlighted that while Web3’s tools are powerful, complexity—clunky interfaces and security risks—hinders mainstream adoption. LUKSO’s solution, Universal Everything, acts as a “Web3 town hall,” connecting creators and fans in a decentralized ecosystem.
The impact could be massive. By giving creators control, Web3 could unlock new revenue streams and foster bolder art, potentially growing LUKSO’s LYX token, now at $2.37. But challenges like user education and regulatory uncertainty remain. For beginners, this signals crypto’s potential to empower individuals, but navigating Web3 requires learning.
Will LUKSO redefine creative freedom? Share your thoughts below! Follow trafy.io for more crypto insights.
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The information provided on trafy.io does not constitute investment advice or recommendations. All investment and trading activities involve risks, and readers are advised to conduct their own research before making decisions.
NOTICE:
The information provided on trafy.io does not constitute investment advice or recommendations. All investment and trading activities involve risks, and readers are advised to conduct their own research before making decisions.
