Meta’s Instagram Crypto Plan: Stablecoins to Pay Creators in 2025?
Meta explores stablecoin payments for Instagram creators, slashing fees for global payouts. Could this spark a crypto revolution? Dive in!
Meta, the parent company of Instagram and Facebook, is reportedly in talks to integrate stablecoins for payments to content creators, marking a significant pivot back to crypto after abandoning its Diem project in 2022. According to sources cited by Fortune on May 8, 2025, Meta aims to use stablecoins—cryptocurrencies pegged to assets like the U.S. dollar—to streamline cross-border payouts, especially for Instagram’s global creator base. With Ginger Baker, a former Plaid executive, leading the charge as VP of Product, this move could reshape how creators earn.
What’s Happening?
Stablecoins, like USDC or Tether, offer fast, low-cost transactions compared to traditional bank transfers, which can charge up to 15% for international payments. Meta’s discussions focus on paying Instagram creators in stablecoins to reduce fees for small transactions, such as $100, enabling seamless payouts to creators in markets like Kenya or India. The $245 billion stablecoin market, which settled $6.3 trillion in 2024, provides a robust foundation for this plan.
Stablecoins, like USDC or Tether, offer fast, low-cost transactions compared to traditional bank transfers, which can charge up to 15% for international payments. Meta’s discussions focus on paying Instagram creators in stablecoins to reduce fees for small transactions, such as $100, enabling seamless payouts to creators in markets like Kenya or India. The $245 billion stablecoin market, which settled $6.3 trillion in 2024, provides a robust foundation for this plan.
Why It Matters
This initiative could make Instagram more attractive to creators by offering faster, cheaper payments, potentially outpacing rivals like TikTok. It also signals Meta’s bet on crypto’s mainstream future, especially as U.S. regulations evolve post the GENIUS Act’s rejection. However, risks remain—stablecoin hacks or regulatory crackdowns could disrupt adoption. If successful, Meta could drive creator economy growth, with stablecoins handling billions in payouts annually.
This initiative could make Instagram more attractive to creators by offering faster, cheaper payments, potentially outpacing rivals like TikTok. It also signals Meta’s bet on crypto’s mainstream future, especially as U.S. regulations evolve post the GENIUS Act’s rejection. However, risks remain—stablecoin hacks or regulatory crackdowns could disrupt adoption. If successful, Meta could drive creator economy growth, with stablecoins handling billions in payouts annually.
What’s Next?
Meta’s plans hinge on partnerships with crypto firms and regulatory clarity. If implemented, Instagram could roll out stablecoin payments by late 2025, boosting creator retention. But failure to address security or compliance could stall the project, as seen with Diem.
Meta’s plans hinge on partnerships with crypto firms and regulatory clarity. If implemented, Instagram could roll out stablecoin payments by late 2025, boosting creator retention. But failure to address security or compliance could stall the project, as seen with Diem.
What’s your take on crypto-powered creator payouts? Comment below and follow trafy.io for more crypto updates
NOTICE:
The information provided on trafy.io does not constitute investment advice or recommendations. All investment and trading activities involve risks, and readers are advised to conduct their own research before making decisions.
NOTICE:
The information provided on trafy.io does not constitute investment advice or recommendations. All investment and trading activities involve risks, and readers are advised to conduct their own research before making decisions.
