From Dumplings to Digital Gold: DDC’s Bold 5,000 BTC Bet Begins

DDC Enterprise kicks off its 5,000 BTC plan with a 21 BTC purchase, signaling a major shift in corporate treasury strategy.

May 26, 2025 - 20:17
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From Dumplings to Digital Gold: DDC’s Bold 5,000 BTC Bet Begins

In a surprising move, Hong Kong-based ready-meal company DDC Enterprise (NYSE: DDC) has initiated its ambitious plan to accumulate 5,000 Bitcoin over the next three years. The journey begins with an initial purchase of 21 BTC, valued at approximately $2.28 million, exchanged for 254,333 Class A shares. 

DDC, also known as DayDayCook, plans to acquire an additional 79 BTC in the coming days, aiming for a short-term goal of 100 BTC. The company’s broader strategy includes accumulating 500 BTC within six months and reaching 5,000 BTC by mid-2027.   

CEO Norma Chu, the first female founder of a U.S.-listed company to lead a Bitcoin-only treasury strategy, views this move as a hedge against macroeconomic uncertainties. “Bitcoin’s unique properties as a store of value and hedge against macroeconomic uncertainty align perfectly with our vision to diversify reserves and enhance shareholder returns,” Chu stated.   

While the market reacted with a 14.5% drop in DDC’s share price on the announcement day, the stock rebounded by 2.43% in after-hours trading. 

DDC’s bold move reflects a growing trend of companies diversifying their treasuries with digital assets. As more firms explore Bitcoin as a strategic reserve, DDC’s approach could pave the way for broader corporate adoption in the crypto space.

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NOTICE: The information provided on trafy.io does not constitute investment advice or recommendations. All investment and trading activities involve risks, and readers are advised to conduct their own research before making decisions.