From Dumplings to Digital Gold: DDC’s Bold 5,000 BTC Bet Begins
DDC Enterprise kicks off its 5,000 BTC plan with a 21 BTC purchase, signaling a major shift in corporate treasury strategy.

In a surprising move, Hong Kong-based ready-meal company DDC Enterprise (NYSE: DDC) has initiated its ambitious plan to accumulate 5,000 Bitcoin over the next three years. The journey begins with an initial purchase of 21 BTC, valued at approximately $2.28 million, exchanged for 254,333 Class A shares.
DDC, also known as DayDayCook, plans to acquire an additional 79 BTC in the coming days, aiming for a short-term goal of 100 BTC. The company’s broader strategy includes accumulating 500 BTC within six months and reaching 5,000 BTC by mid-2027.
CEO Norma Chu, the first female founder of a U.S.-listed company to lead a Bitcoin-only treasury strategy, views this move as a hedge against macroeconomic uncertainties. “Bitcoin’s unique properties as a store of value and hedge against macroeconomic uncertainty align perfectly with our vision to diversify reserves and enhance shareholder returns,” Chu stated.
While the market reacted with a 14.5% drop in DDC’s share price on the announcement day, the stock rebounded by 2.43% in after-hours trading.
DDC’s bold move reflects a growing trend of companies diversifying their treasuries with digital assets. As more firms explore Bitcoin as a strategic reserve, DDC’s approach could pave the way for broader corporate adoption in the crypto space.